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Context and Initial Situation The Rabbit Fortune demo rolled out with ambitious objectives centered on user engagement and understanding of its interactive features. Designed for a diverse audience, the initial intention was clear: capture the attention of casual gamers while simultaneously appealing to more seasoned players looking for fresh experiences. The marketing team set robust target metrics—aiming for at least a 30% engagement rate within the first week and 20% conversion rates for participants who signed up for a full version of the game. Initial levels of engagement, however, painted a more nuanced picture. During the first days, user activity…